As stated by an innumerable number of business tycoons, managing a company single-handedly can be futile at some point. Since most businesses grow from time to time, taking oneself fully to the diversified operations is impossible — you need people to tap on and get the work done with you. Carrying out the load all by yourself can be both self-inflicting and a trainwreck. However, if one entertains the idea of delegation, things may fall into place for the holistic growth of the company. Here’s the truth, you can’t seal the deal all by yourself. There is a variety of distinct skill-set needed to solidify a company. Fill up the roles and let them wear the hats while you focus on the executive pursuits. Start from your marketing to administrative and operations; steer the course and make the best decisions. Needless to say, bring in a business development manager on board and commence on your meaningful sales objectives.

Business Development Manager for a Robust Pipeline Opportunities

The role of a business development manager in a workforce is a fundamental one. In the bigger picture, every position has its corresponding importance and contribution to a company. There are highly-skilled people in a workplace you can rely on, but a business development manager drives financial growth in a different fashion. Generally, this person has profound business knowledge and holds a strong grasp of the current state of the B2B market. This comrade reaches out to prospective clients and identifies business opportunities at any measurable costs. Equipped with a strategic funnel, they negotiate skillfully while presenting meaningful solutions and eventually close business deals.  

Negotiation can be done in various forms of generating client interest. It could be through cold calling, networking, advertising, or other forms of inducement. Innovative and persuasive sales pitches are executed strategically to persuade clients to work with the company.

Business development managers act as senior sales staff who collaborates with internal teams and thereby maximize collective ideas for revenue. Although they are positioned in the sales phase, finding out the client’s pain points is something they undertake, as well. Say it could be serviced for business needs; like the game plan for in-house and operations or building blocks for marketing efforts. On that account, they build a rapport and ultimately build a relationship before alleviating the client’s pain points. Once they win the prospects, it is their job to satisfy and ensure solutions (present and for future needs) to uphold them hereafter. For the existing clients, business development managers are obliged to retain them by presenting further assistance and open collaborative opportunities. These can be accomplished with the aid of the marketing and operations teams alike.

Pertinent to this role, a business development manager fulfills a manifold of objectives. As mentioned above, a funnel model is used for identifying sales leads to prospecting the best clients. In order to succeed: one must be flexible, understanding, and confident.

A business development manager embodies the culture of the company. They served as the voice and represent the business to far-reaching clients, globally. When executing the pitches, business development managers must present everything on the silver plate to win negotiations and flourish the business, consequently and steadily.