Graphical innovation is unstoppable if that’s what you wanted to hear. There’s a cool head turner on the internet, and it stepped into the world of content creation to reinvent the marketing game — it’s called GIFographic. With this kind of revolution, the notion became a challenge for every graphic designer — novice and elite alike.

Sounds familiar? Oh, well, probably you have heard about Graphics Interchange Format or popularly known to its acronym, GIF. It’s a specialized bitmap image format that supports animated images. Of course, the infographic, it is a visual representation of both information and data.

GIFographic is the offspring of two digital jargons — the GIF and Infographic. As what mentioned earlier, the infographic provides vivid images and text to present tabular and informative content. With this content piece, GIF plays as the kinetic supplement to animate an infographic for the purpose of more emphasis and aesthetic. As you can see, texts and graphics will move simultaneously depending on the highlights.

The corporate stepping stone for every graphic designer.

Gifographics are prevalent to most digital marketers. The concept is noted for its engaging visual content which is primed to attract a multi-generational audience. With this, many of the online contemporaries has been using this strategy for brand awareness and as a tool for market innovation. This concept is regarded as a fast-forward technical scheme for today’s graphic designers. Both graphic designer and content specialist can curate an outstanding GIFographic as a collective effort.

What more can your browser handle? The revolutionary existence of GIFographic is an internet phenomenon embraced by the Millennials — crafted by an ambitious visionary. In this digital age, competition in the market is getting ferocious and most consumers demand an ‘attraction’ before signing a deal of consumption. With GIFographics, business owners can elevate their zone to a higher ground by incorporating this effectively into their marketing frame. 

Indeed, it is interesting. But how can this be used effectively without overdoing the whole thing?

Okay, take this is a rough example. Just like spaghetti pasta, ground beef and cheese can surely make your recipe palatable. Yet adding some chopped sausages and spices can make your pasta extra special. With this, extra additives will not guarantee a scrumptious dish to some taste buds. Despite the additional ingredients suggesting a taste enhancement, it doesn’t mean that everyone will take a bite, consequently.

Some virtual users prefer the conventional marketing that appears generally on their internet screens. GIFographics may look innovative and fun, but not everyone will nod at it, and that is for sure. A graphic designer can probably incorporate their sorcery touch to devise magic into your content marketing, but sometimes it would be overlooked. That’s why take your niche as a major consideration before taking a leap on your marketing model. See if it matches to your brand; analyze your insights if the current strategies are taking your efforts downhill. Talk with the team especially with the graphic designer and exchange some creative insights. If you saw the total picture and most activities are getting impractical on the wider frame, that can be a go signal for you to escalate and incorporate GIFographic into your weekly creation.

If you’re a business owner who thinks outside the box, GIFographics is for you. And being open to complex ideas also denotes baby steps on the game plan. The creation of this craft must be done by a dynamic graphics virtuoso. If done accurately, possibilities are beyond imaginative than a static infographic. Sharing this on your optimized social media accounts can get hits of engagement and we know that engagements are prospect profits!

GIFographic is very handy. The content’s educative feature makes the learning fun and spreads effectively. Before employing this marketing tactic, understand the concept before jumping the pool. Make your strategies superior by humbling down the audience approach. This is a win-win situation — people want something “alive” and you aim to keep your business “alive” as well. Now, work it out.