With today’s internet prevalence, it is quite difficult to let target audience just trip over websites easily. The internet is a massive cyberspace where a wide array of communities subsisting for existential purposes. With all the activities going on virtually, making your website ride on the headlines for awareness is challenging yet not impossible. Certain solid tactics must be implemented to get the website pages land on the search engine results and ultimately get users click on it.

Ideally, the audience engages in search engines like Google to probe for information that has relevance and importance to what they seek. These are handful inquiries which are answered by the search engine by means of presenting related results that matched to the keywords used. Under this circumstance, if your website is not a candidate to the search results, well, it’s time for you to switch things up. Sustaining visibility to the target demographic equates to a strategic blueprint. This strategy is called keyword research – a competitive analysis on what keywords are used in search engines by prospect clients, brand followers, and customers.

The Objective of Keyword Research to the Search Marketing Model

The narrative starts with a user typing some words on Google — typical scenario. Keyword research is a competitive application actualizing the value of search terms. As the main goal, indeed, is to significantly increase traffic on the website or social pages. Put it in this way, it’s like paving a pathway to your house and letting people come inside and welcome them. You’ll cater the visitors afterward and grant what they need in a silver plate. For the business advantage, brand exposure and possible sales transaction can materialize anytime.

To start off the plan, plain and easy, one must digest the concept of keyword research before anything else. Take note, you are engaging in a traffic competition, therefore, you should uphold a strategic principle before you go. Your strategy basically begins with the keyword traffic and website competition. Keyword traffic: this refers to the myriad number of users who search for keywords. Website competition, on the other hand, alludes to the pool of sites battling for the higher search engine rank with certain keyword/s. Now your jerky journey commences on how you can rank tremendously in a cutthroat competition of the search engine. You probably about choosing a drastic resort by using unfamiliar keywords; NO! Your business brand and essence should match to your keywords; packing with fewer traffic keywords can be your pitfall. Gear up and take a leap; strut on a busy highway rather than marching in an empty street.

By tapping to some reputable SEO specialist, performing keyword research can be apparent, but that does not end the burden. You have to collaborate together and figure out the most relevant keywords that suit your business sleeves. The process can start with identifying primary keywords. These keywords aim to target specific demographic which is constitutive to your business. Complete analysis and investigative research will follow to understand the behavior of prospect clients/consumers and what words or phrases they use on search engines. Furthermore, there are some suggestive system — auto-suggest — an application which supports marketers in finding the possible search-terms you might have missed.

Incorporating Keywords on Content

Integrating keywords on the contents’ SEO elements is highly critical for search engine algorithms. If you want to rank higher, be consistent in using your keywords as much possible. Title tags, meta descriptions, and blog contents: sprinkling keywords on these elements would surely help. Keywords used will be visible in the search results if it matches the relevance of the keywords used by a user. Highly written contents are prioritized by the algorithm thus play essentially on link building.  

Since mentioned before the importance of highlighting keywords on website content, the limitation is also relevant to this one. Too much dosage can be fatal, they say and it’s the truth. We have what they call the keyword density which is the percentage of times a keyword appears on a web page. Search engine bots determine which page should rank the best. Yes, it is imperative to keep a page content endowed with a number of keywords, an overuse of keywords can be deadly. This is what you called keyword stuffing — Google’s serious enemy. Whenever one blog content is stuffed with too many keywords, chances are your site will be penalized by serious means! A search-optimization firm, Yoast authorized blog post analysis and recommends between 0.5% and 2.5% as keyword density in each article. However, this varies by the blog length or the source itself.

The Long-Tail Keywords

Conceptually, there are specific terms which are longer and key specific to what users’ seek in the search engine. A regular keyword would be like, “outsourcing” and a definite one, “outsourcing in the Philippines”. The latter one is called long-tail keywords; search terms that are more easily ranked and have less search traffic. These keywords are clear to what your service is about and if a user uses highly specific phrases, they’re more likely aiming for direct service/items for their needs. In some cases, users who employ such keywords are absolute buyer making sales. Although such conversion will depend on the satisfactory of the user on the research prior to making a commitment to pursuing.


The power of keyword research is highly relevant in the search engine marketing. For some, these aspects are overlooked, especially the most technical and operative ones. Keywords play as a foundation in reaching out to prospect brand followers or service seekers. With the integration of the right keywords, one will be able to materialize the marketing objectives which can lead to sales and ROI. Ultimately, understanding the behavior of your audience and giving them the most helpful and ideal insights can truly convert your brand into a search engine rockstar.